Combining Online Scheduling and Facebook to Increase Revenue

27 Jan

As you probably know, Facebook is one of the most popular social networks on the internet, with more than 800 million active users. Because there are so many people active there, it is also one of the very best social media marketing tools available.

Facebook as a Marketing Tool

Using Facebook as a marketing tool is effective because it allows you to place your marketing messages where your current and potential clients are. To do this, you need to create a business page on Facebook. After your business page has been created, you need to get current and potential clients to “like” the page. This can be done in a number of ways, including a sweepstakes giveaway for people who like the page, or simply asking people to like the page. However, the most effective way to draw people to your business page is to provide unique content that your potential and current clients cannot find anywhere else.

Integrating Schedulicity with Facebook

Once you’ve built your Facebook business page and have started to build an audience, it’s time to convert that audience into paying clients. Allowing people to book an appointment directly on your Facebook business page is a great way to do just that. Schedulicity offers an online massage scheduling widget that incorporates seamlessly with your Facebook business page.

Benefits for You

An important key in online marketing is to minimize the steps between achieving a prospect’s interest and asking for the prospect to take action. There will be some level of abandonment for every additional click between the prospect’s desire to buy and the checkout button. Having a ‘Schedule Now’ button on your business page eliminates the need for a client to click through to your website or call you to book an appointment, which means a higher percentage of converting prospects to clients.

Benefits for Your Clients

Giving your clients the ability to book an appointment on Facebook is a matter of convenience. After your promotional offer or story of interest shows up in their news feed, a single click will take them to your business page. There, they can schedule an appointment through Schedulicity’s Facebook widget. This service allows them to book an appointment at any hour of the day, eliminating voicemails and phone tag.

How to Install the Scheduling Widget

Installation is very easy, and requires no technical skills whatsoever. The following video will show you how to integrate Schedulicity with your Facebook Business page in just a few easy steps.

(Click Here to watch on Youtube.)